→ katsuyama yama no salmon
2024
Brand Architect / Creative Direction
This project focuses on building a brand for farm-raised salmon cultivated in freshwater within Katsuyama, Fukui Prefecture.
We visualized the silhouette of salmon, constantly swimming and naturally firmed in an octagonal fish tank, as leaves and developed it into a graphic representation. The logotype incorporates the image of salmon swimming gracefully, borrowing colors from the lush greenery, water drawn from the mountains, and the vibrant hues of the salmon itself.
Credit
Brand Architect + Creative Direction: Takumi Bando
Art direction + Design: Taihei Takei