→P.O.N.D. 2024
2024
Video Production
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Directed and produced the visual content for 〈P.O.N.D.〉, an event based at Shibuya PARCO, featuring a diverse range of creators from art, music, and fashion.
Based on the concept "SIDE BY SIDE," we transformed the main visuals by Art Director Toru Kase from still images into over 100 video clips using AI tools. I handled the selection and editing of these clips, producing final videos for use across social media, digital signage, and the web.
In terms of music production, after deepening our understanding of the concept, we proposed that Toru Kase himself compose the music. This led to the creation of an original track by Kase, further enhancing the project’s coherence and unified vision.
Credit:
Art Direction: Toru Kase @kasetoru
Video Direction : Daisuke Hasegawa @dh_org
Production Support: Takumi Bando @bando_takumi
Image Production Suport: Urot Esak @urot_esak